Future-driven library marketing
by Darlene E. Weingand
Future-Driven Library Marketing goes beyond marketing-as-usual and offers a unique and practical program to position and market the library as the chosen information provider for all its customers. The strategies that will effectively market the library are future driven - they position the library, its products, and services for success - no matter what the future brings.
Included are futures strategies such as: making a futures screen using the Delphi Method, identifying future products through scenario building, and using decision trees to determine the distribution of library services. A thorough bibliography includes resources for future-driven marketing and planning.
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Future-driven library marketing
1998, American Library Association
in English
0838907350 9780838907351
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Includes bibliographical references (p. 179-182) and index.
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- Created April 1, 2008
- 7 revisions
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| July 15, 2024 | Edited by MARC Bot | import existing book |
| November 28, 2020 | Edited by MARC Bot | import existing book |
| November 27, 2018 | Edited by ImportBot | import existing book |
| June 25, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |