Check nearby libraries
Buy this book
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more.Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefinethe 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets becomethe #1 opportunity for growth.
Check nearby libraries
Buy this book
Previews available in: English
Showing 4 featured editions. View all 4 editions?
Edition | Availability |
---|---|
1
The 86 Percent Solution
2007, Pearson Education
Electronic resource
in English
076866814X 9780768668148
|
zzzz
Libraries near you:
WorldCat
|
2
The 86 percent solution: how to succeed in the biggest market opportunity of the next 50 years
2006, Wharton School Publishing
in English
0131489070 9780131489073
|
aaaa
Libraries near you:
WorldCat
|
3
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century
September 14, 2005, Wharton School Publishing
in English
0131489070 9780131489073
|
zzzz
Libraries near you:
WorldCat
|
4
86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Publish date unknown, Pearson Education, Limited
in English
0132782154 9780132782159
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Published in
Upper Saddle River, N.J
Edition Notes
Includes index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?History
- Created April 1, 2008
- 11 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
December 19, 2023 | Edited by ImportBot | import existing book |
March 8, 2023 | Edited by MARC Bot | import existing book |
December 14, 2020 | Edited by MARC Bot | import existing book |
October 4, 2011 | Edited by ImportBot | import new book |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record. |