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An edition of Services marketing (2002)

Services Marketing

Integrating Customer Focus Across the Firm

by , , and

  • 9 Want to read
Cover of: Services Marketing by Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Valarie Zeithaml
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Last edited by ImportBot
May 24, 2024 | History
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An edition of Services marketing (2002)

Services Marketing

Integrating Customer Focus Across the Firm

by , , and

  • 9 Want to read

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Publish Date
Publisher
McGraw-Hill Education, McGraw-Hill Education / Europe, Middle East & Africa
Language
English

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Previews available in: English

Subjects

Service industries Marketing Customer services
Edition Availability
Cover of: Services Marketing
Services Marketing: Integrating Customer Focus Across the Firm
2020, McGraw-Hill Education, McGraw-Hill Education / Europe, Middle East & Africa
in English
Cover of: Services Marketing
Services Marketing
July 16, 2002, McGraw-Hill/Irwin
Hardcover in English - 3 edition

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Book Details

Edition Identifiers

Open Library
OL34745998M
ISBN 13
9781526847805

Work Identifiers

Work ID
OL23789195W

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