An edition of Getting Wiser to Teens
(2003)
Getting wiser to teens
more insights into marketing to teenagers
[New update]
by Peter Zollo
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Presents an update of marketing researcher and consultant Peter Zollo's "Wise Up to Teens," in which he explains why teenagers should be considered as important consumers and discusses how to advertise to teenagers by being aware of trends, social hierarchy, and celebrity influences.
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Previews available in: English
Subjects
Marketing, Teenage consumers, Consumer behavior, Advertising| Edition | Availability |
|---|---|
1
Getting wiser to teens: more insights into marketing to teenagers
2004, New Strategist Publications, Inc.
in English
- [New update]
1885070543 9781885070548
|
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|
2
Getting Wiser to Teens: More Insights into Marketing to Teenagers
November 2003, New Strategist Publications
Hardcover
in English
1885070543 9781885070548
|
zzzz
|
Book Details
Table of Contents
Why teens are important consumers
Teen psyche
Teen attitudes
Teen types, trends, and music
Teen social concerns
Teens at home and school
Teens and friends
Teen lifestyle
Teens and brands
Teens and media
Marketing and advertising to teens.
Edition Notes
Rev. ed. of: Wise up to teens. 2nd ed. c1999.
Includes index.
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History
- Created April 1, 2008
- 13 revisions
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| May 7, 2025 | Edited by MARC Bot | import existing book |
| December 9, 2024 | Edited by MARC Bot | import existing book |
| March 8, 2023 | Edited by MARC Bot | import existing book |
| January 1, 2023 | Edited by MARC Bot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |