An edition of Customer-driven services management
(1999)
Customer-driven services management
2nd ed.
by S. Balachandran
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Previews available in: English
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| Edition | Availability |
|---|---|
1
Customer-driven services management
2004, Response Books, Sage Publications
in English
- 2nd ed.
0761932550 9780761932550
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2
Customer-driven services management
1999, Response Books
Unknown Binding
in English
8170368413 9788170368410
|
zzzz
|
3
Customer-driven services management
1999, Response Books
Unknown Binding
in English
8170368421 9788170368427
|
zzzz
|
Book Details
Table of Contents
Services today
The distinguishing characteristics
Developing the service product
Knowing the customer
Marketing of services
Attaining high quality
Realising people potential
Strategies for growth
Managing information
Some select service industries
General insurance
Life insurance
Public services
Hospitals
Tourism
Logistics.
Edition Notes
Includes bibliographical references and index.
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