An edition of Marketing management (2009)

Marketing management

13th ed. ; instructor's review copy.

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  • 4 Want to read
Cover of: Marketing management by Philip Kotler, Philip Kotler
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Last edited by bitnapper
January 2, 2024 | History
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An edition of Marketing management (2009)

Marketing management

13th ed. ; instructor's review copy.

by

  • 4 Want to read

This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Publish Date
Publisher
Pearson Prentice Hall
Language
English

Check nearby libraries

Buy this book

Previews available in: English

Subjects

Marketing, Textbooks, Management, Manuels d'enseignement supérieur, Gestion
Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Canada
in English - Canadian 13th ed.
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed. ; instructor's review copy.

Add another edition?

Book Details

Table of Contents

pt. 1. Understanding marketing management
Defining marketing for the 21st century
Developing marketing strategies and plans
pt. 2. Capturing marketing insights
Gathering information and scanning the environment
Conducting marketing research and forecasting demand
pt. 3. Connecting with customers
Creating customer value, satisfation, and loyalty
Analyzing consumer & business markets
Identifying market segments and targets
pt. 4. Building strong brands
Creating brand equity
Crafting the brand positioning
Dealing with competition
Shaping the market offerings
Setting product strategy
Designing and managing services
Developing pricing strategies and programs
pt. 6. Delivering value
Designing and managing integrated marketing
Managing retailing, wholesaling, and logistics
pt. 7. Communicating value
Designing and managing integrated marketing communications
Managing mass communications : advertising, sales promotions, events and experiences, and public relations
Managing, word of mouth, and personal selling
pt. 8. Creating successful long-term growth
Introducing new market offerings
Tapping into global markets
Managing a holistic marketing organization.

Edition Notes

Includes bibliographical references and index.

Published in
Upper Saddle River, N.J

Classifications

Library of Congress
HF5415.13 .K64 2009ins

The Physical Object

Pagination
1 volume (various pagings)

Edition Identifiers

Open Library
OL32123864M
ISBN 10
0136010121
ISBN 13
9780136010128
OCLC/WorldCat
812349723

Work Identifiers

Work ID
OL24284722W

Source records

Internet Archive item record

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January 2, 2024 Edited by bitnapper merge authors
March 27, 2021 Created by MARC Bot Imported from Internet Archive item record