There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."
An edition of Crossing the Chasm
(1991)
Crossing the chasm
marketing and selling high-tech products to mainstream customers
Rev. ed.
by Geoffrey A. Moore
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Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.
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Previews available in: English
Subjects
Marketing, Selling, High technology, High technology industries, Technology, Technological innovations, Business, Nonfiction, Innovations, Technologie de pointe, Vente, Hoogwaardige technologie, Produits de haute technologie, Verkooptechnieken, Technologie, Industries de pointe, Engineering: general, Investments, SpitzentechnologieShowing 7 featured editions. View all 21 editions?
| Edition | Availability |
|---|---|
1
Crossing the Chasm
2014, HarperBusiness, HarperBusiness, an imprint of HarperCollins Publishers
0062292986 9780062292988
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2
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
2002, HarperBusiness Essentials
in English
- Rev. ed.
0060517123 9780060517120
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3
Crossing the chasm: marketing and selling high-tech products to mainstream customers
1999, HarperBusiness
in English
- Rev. ed.
0066620023 9780066620022
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4
Crossing the Chasm
August 1, 1998, Capstone Publishing Ltd
Paperback
in English
- Rev Ed edition
1841120634 9781841120638
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5
Crossing the Chasm
August 1998, Capstone Publishing Ltd
Paperback
- New Ed edition
1841120006 9781841120003
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6
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
October 1995, HarperCollins Publishers
Paperback
in English
0887307175 9780887307171
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7
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
1991, HarperBusiness
in English
0887305199 9780887305191
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Book Details
Table of Contents
Discovering the chasm --
If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Crossing the chasm --
D-day analogy --
Targt the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Getting beyond the chasm.
Edition Notes
Includes index.
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| October 19, 2025 | Edited by bitnapper | Merge works (MRID: 245061) |
| February 25, 2022 | Edited by ImportBot | import existing book |
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| January 9, 2019 | Edited by MARC Bot | import existing book |
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