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While often criticized for encouraging a materialistic consumer culture, advertising is commonly assumed to be the financial cornerstone of the inexpensive American newspaper and an essential element for the efficient transmission of information in a democratic society. Instead, in this provocative book, C.
Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Often consumers are willing to pay more for the smaller-circulation competitive paper that strongly presents their favored editorial perspective. But advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the consequent eventual collapse of competition among dailies.
The advertising-induced rise of objectivity and the decline of partisanship have also, Baker argues, contributed to the decline in political culture and participation seen throughout this century.
Advertisers reward both the print and broadcast media for avoiding offense to potential customers while punishing the media for criticism of the advertisers' products or political agenda. These effects, as well as advertisers' rewarding media for serving primarily higher-income audiences and for creating a "buying mood," raise troubling questions of both direct and indirect censorship. Baker proposes a variety of regulatory responses to promote the press's freedom from advertisers' censorship.
In clarifying this murky area of constitutional law, he shows that these reforms are entirely consistent with the best understanding of the First Amendment guarantee of freedom of the press.
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Previews available in: English
Subjects
Advertising, Advertising laws, Censorship, Freedom of the press, Manipulative behavior, Political aspects of Advertising, Pressure groups, Taxation of advertising, United States, Aspect politique, Etats-Unis, Groupes de pression, Manipulation (Psychologie), Liberte de la presse, Publicite (droit), Censure, Impots, Droit, Publicite, Political aspects, Press and politicsPlaces
United States, UnitedStatesShowing 6 featured editions. View all 6 editions?
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Advertising and a Democratic Press
2016, Princeton University Press
in English
0691633932 9780691633930
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2
Advertising and a Democratic Press
2014, Princeton University Press
in English
1400863554 9781400863556
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3
Advertising and a Democratic Press
2014, Princeton University Press
in English
0691604932 9780691604930
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4
Advertising and a Democratic Press
2014, Princeton University Press
in English
1306984939 9781306984935
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5
Advertising and a democratic press
1994, Princeton University Press
in English
0691032580 9780691032580
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6
Advertising and a democratic press
1993, Princeton University Press
in English
0691032580 9780691032580
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