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This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
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Previews available in: English
Showing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
2010, Wiley & Sons, Incorporated, John
in English
0470668016 9780470668016
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2
How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It
2003, John Wiley & Sons, Ltd.
Electronic resource
in English
0470856432 9780470856437
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3
How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It
January 7, 2003, Wiley
in English
0470847115 9780470847114
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zzzz
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4
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
2003, Wiley & Sons, Incorporated, John
in English
1280270497 9781280270499
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zzzz
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As its title suggests, this book is about how to make brilliant stuff that people love and make big money out of it.
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- Created August 22, 2020
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August 22, 2020 | Created by ImportBot | Imported from Better World Books record |