It is widely recognized that firms of all sizes need to learn to emulate what small, service-oriented businesses have always done well-creating one-to-one relationships with their customers.
An edition of Mastering Data Mining
(1999)
Mastering Data Mining
The Art and Science of Customer Relationship Management
by Michael J. A. Berry and Gordon S. Linoff
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Previews available in: English
| Edition | Availability |
|---|---|
1
Mastering Data Mining: The Art and Science of Customer Relationship Management
2008, Wiley & Sons, Incorporated, John
in English
0470308311 9780470308318
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2
Mastering Data Mining
January 2002, John Wiley & Sons Inc
Paperback
in English
0471233544 9780471233541
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3
Mastering data mining: the art and science of customer relationship management
2000, Wiley Computer Pub.
in English
0471331236 9780471331230
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4
Mastering Data Mining: The Art and Science of Customer Relationship Management
December 28, 1999, Wiley
in English
0471331236 9780471331230
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