Check nearby libraries
Buy this book
"In 2002 a milestone occurred in the electronics industry. The market capitalization of Sony fell below that of Samsung for the first time. Why did the performance of Sony, which once dominated the global electronics industry, drop so rapidly while Samsung emerged from nowhere?" "This book from leading business professor Sea-Jin Chang compares key strategic decisions by Sony and Samsung with respect to technology, marketing, organizational infrastructure, and globalization strategies from the mid-1990s to 2006." "One of the key findings drawn from this book is that the performance differences between Sony and Samsung cannot be attributed solely to their strategies. Rather, organizational processes and executive leadership also contributed significantly to their performances. The author examines these contributions in detail and in doing so reveals much about each company's approach to global expansion and their key factors for success and failure." "Sony vs. Samsung examines the challenges that Samsung faces, despite its remarkable performance, while evaluating Sony's potential, despite its current struggles. The conclusions provide useful insights for all companies involved in competitive global markets."--Jacket.
Check nearby libraries
Buy this book
Subjects
Samsŏng Chŏnja, Industrial management, Gestion d'entreprise, Sony Design Center, Samsung Electronics Co, Sonī Kabushiki Kaisha, Electronic industries, Histoire, Industrie électronique, History, Electronic industries, japan, Industrial management, case studies, Sony corporation, Soni? Kabushiki Kaisha, Samsong ChonjaShowing 5 featured editions. View all 5 editions?
Edition | Availability |
---|---|
1 |
zzzz
Libraries near you:
WorldCat
|
2
Sony vs Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy
2011, Wiley & Sons, Incorporated, John
in English
0470830433 9780470830437
|
aaaa
Libraries near you:
WorldCat
|
3
Sony vs Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy
2011, Wiley & Sons, Incorporated, John
in English
0470830441 9780470830444
|
zzzz
Libraries near you:
WorldCat
|
4
Sony vs Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy
2011, Wiley & Sons, Incorporated, John
in English
0470830425 9780470830420
|
zzzz
Libraries near you:
WorldCat
|
5 |
eeee
|
Community Reviews (0)
Feedback?History
- Created August 21, 2020
- 1 revision
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
August 21, 2020 | Created by ImportBot | Imported from Better World Books record |