An edition of The passion conversation (2013)

The passion conversation

understanding, sparking, and sustaining word of mouth marketing

by

  • 3 Want to read
Cover of: The passion conversation by Robbin Phillips, Robbin Phillips
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Last edited by ImportBot
October 5, 2021 | History
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An edition of The passion conversation (2013)

The passion conversation

understanding, sparking, and sustaining word of mouth marketing

by

  • 3 Want to read

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing.

Publish Date
Publisher
Wiley
Language
English

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Previews available in: English

Subjects

Management, Organizational Behavior, Marketing, Business referrals, Management Science, Industrial Management, Word-of-mouth advertising, BUSINESS & ECONOMICS, Advertising
Edition Availability
Cover of: The passion conversation
The passion conversation: understanding, sparking, and sustaining word of mouth marketing
2013, Wiley
in English
Cover of: Passion Conversation
Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
2013, Wiley & Sons, Incorporated, John
in English

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Book Details

Table of Contents

Preface: A Note from the Authors
Introduction
Chapter One: Understanding Word of Mouth Marketing
Chapter Two: Sparking Word of Mouth Marketing
Chapter Three: Heroes: A Love Story
Chapter Four: The Fitness Rebellion: A Love Story
Chapter Five: The Driven Class: A Love Story
Chapter Six: Wonderopolis: A Love Story
Chapter Seven: Sustaining Word of Mouth Marketing
Bibliography
Acknowledgments
About the Authors
Index.

Edition Notes

Includes index.

Includes bibliographical references (pages 196-197) and index.

Published in
Hoboken, New Jersey

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5827.95, HF5827.95 .P45 2013, HF5827.95.P45 2013

The Physical Object

Pagination
1 online resource

Edition Identifiers

Open Library
OL28684551M
ISBN 10
1118768361, 1118767942, 1118768302, 111853333X
ISBN 13
9781118768365, 9781118767948, 9781118768303, 9781118533338
LCCN
2013021019, 2013019413
OCLC/WorldCat
844775002

Work Identifiers

Work ID
OL21180771W

Source records

Internet Archive item record
Better World Books record
Better World Books record
Better World Books record
Better World Books record
Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 5, 2021 Edited by ImportBot import existing book
December 17, 2020 Edited by ImportBot import existing book
November 14, 2020 Edited by MARC Bot import existing book
November 14, 2020 Edited by MARC Bot import existing book
August 12, 2020 Created by ImportBot Imported from Internet Archive item record