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Last edited by Tom Morris
January 29, 2026 | History
An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years.
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Previews available in: English
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1
Ogilvy on advertising
1985, Vintage Books
in English
- 1st Vintage Books ed.
039472903X 9780394729039
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Book Details
Edition Notes
Bibliography: p. 218.
Includes index.
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Work Description
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
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