An edition of Marketing
(2008)
Marketing
Third edition.
by Baines, Paul
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Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
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Subjects
Marketing, management, Marketing| Edition | Availability |
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Book Details
Table of Contents
Part 1 Marketing Fundamentals
1 Marketing Principles and Society
2 Consumer Buying Behaviour
3 Marketing Research and Customer Insight
Part 2 Principles of Marketing Management
4 Marketing Environment
5 Marketing Strategy
6 Market Segmentation and Positioning
7 International Market Development
Part 3 The Marketing Mix
8 Innovation and New Proposition Development
9 Price Decisions
10 An Introduction to Marketing Communications
11 Managing the Communications Mix
12 Marketing Channels and Retailing
Part 4 Principles of Relational Marketing
13 Branding Decisions
14 Managing Relationships and Customer Experiences
15 Business-to-Business Marketing
16 Not-For-Profit Marketing
Part 5 Critique and Change in Marketing Practice
17 Digital and Social Media Marketing
18 Marketing, Sustainability, and Ethics
19 Critical and Postmodern Perspectives in Marketing.
Edition Notes
Includes bibliographical references and index.
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History
- Created July 29, 2020
- 6 revisions
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| December 19, 2023 | Edited by ImportBot | import existing book |
| December 15, 2023 | Edited by OL-00 | Edited without comment. |
| November 12, 2020 | Edited by MARC Bot | import existing book |
| October 10, 2020 | Edited by ImportBot | import existing book |
| July 29, 2020 | Created by ImportBot | Imported from Internet Archive item record |