Cover of: Import marketing | Jerry Haar

Import marketing

a management guide to profitable operations

Published by Lexington Books in Lexington, Mass .
Written in English.

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Table of Contents

An introduction to import-marketing management
The domestic environment of import activities
An analysis of import markets
Import-product strategy
Import-channel strategy
Import-promotion strategy
Import-pricing strategy
Processing the import transaction
Traffic, customhouse brokerage, documentation, and insurance
Import procedures.

Edition Notes

Includes bibliographical references (p. [219]-222).

Classifications

Dewey Decimal Class
658.8/48
Library of Congress
HF3031 .H23 1989

The Physical Object

Pagination
xiv, 230 p. :
Number of pages
230

ID Numbers

Open Library
OL2741280M
Internet Archive
importmarketingm00haar
ISBN 10
0669156922
LC Control Number
86046350
Goodreads
3819481
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History

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August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
July 16, 2010 Edited by EdwardBot add missing source records field, tidy contributions list, improve by statement
May 5, 2010 Edited by ImportBot add scanned books from the Internet Archive
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 1, 2008 Created by an anonymous user Initial record created, from Scriblio MARC record.