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"Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results"--
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Previews available in: English
Subjects
Marketing, Consumer behavior, Success in businessShowing 5 featured editions. View all 5 editions?
Edition | Availability |
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1
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
2017, Ebury Publishing
in English
0753545381 9780753545386
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2
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Apr 25, 2017, Random House Audio
audio cd
1524722626 9781524722623
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3
Hacking growth: how today's fastest-growing companies drive breakout success
2017, Crown Business
in English
- First edition.
045149721X 9780451497215
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4 |
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5
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
2017, Penguin Random House
in English
0753545373 9780753545379
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zzzz
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- Created October 10, 2019
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