An edition of Eisenhower (2014)

Eisenhower

the public relations president

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Eisenhower
Pam Parry
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Last edited by MARC Bot
August 11, 2024 | History
An edition of Eisenhower (2014)

Eisenhower

the public relations president

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president"--

Publish Date
Publisher
Lexington Books
Language
English
Pages
169

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Edition Availability
Cover of: Eisenhower
Eisenhower: The Public Relation
2016, Lexington Books/Fortress Academic
in English
Cover of: Eisenhower
Eisenhower: The Public Relations President
2014, Lexington Books/Fortress Academic
in English
Cover of: Eisenhower
Eisenhower: The Public Relations President
2014, Lexington Books/Fortress Academic
in English
Cover of: Eisenhower
Eisenhower: the public relations president
2014, Lexington Books
in English

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Book Details


Table of Contents

Foreword / by Mary Jean Eisenhower
Introduction
Public opinion wins wars
Pennsylvania Avenue meets Madison Avenue
The presidential news conference
A new kind of press secretary
Breaking the glass ceiling
The selling of America
Conclusion.

Edition Notes

Includes bibliographical references (pages 149-157) and index.

Classifications

Dewey Decimal Class
973.921092, B
Library of Congress
E836 .P37 2014, E836.P37 2014

The Physical Object

Pagination
xiv, 169 pages
Number of pages
169

ID Numbers

Open Library
OL27181171M
ISBN 10
0739189298
ISBN 13
9780739189290
LCCN
2014035511
OCLC/WorldCat
885226199

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 11, 2024 Edited by MARC Bot import existing book
December 21, 2022 Edited by MARC Bot import existing book
November 13, 2020 Edited by MARC Bot import existing book
October 10, 2020 Edited by ImportBot import existing book
July 18, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record