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"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president"--
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Subjects
Politics and government, Public opinion, Public relations and politics, Presidents, Biography, History, Eisenhower, dwight d. (dwight david), 1890-1969, Public opinion, united states, Presidents, united states, United states, politics and government, 1953-1961, ÖffentlichkeitsarbeitPlaces
United StatesTimes
20th century, 1953-1961Showing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
Eisenhower: The Public Relation
2016, Lexington Books/Fortress Academic
in English
1498505880 9781498505888
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2
Eisenhower: The Public Relations President
2014, Lexington Books/Fortress Academic
in English
1322328501 9781322328508
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zzzz
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WorldCat
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3
Eisenhower: The Public Relations President
2014, Lexington Books/Fortress Academic
in English
0739189301 9780739189306
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zzzz
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WorldCat
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4
Eisenhower: the public relations president
2014, Lexington Books
in English
0739189298 9780739189290
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aaaa
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Book Details
Table of Contents
Foreword / by Mary Jean Eisenhower
Introduction
Public opinion wins wars
Pennsylvania Avenue meets Madison Avenue
The presidential news conference
A new kind of press secretary
Breaking the glass ceiling
The selling of America
Conclusion.
Edition Notes
Includes bibliographical references (pages 149-157) and index.
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- Created July 18, 2019
- 6 revisions
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August 11, 2024 | Edited by MARC Bot | import existing book |
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October 10, 2020 | Edited by ImportBot | import existing book |
July 18, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |