An edition of The entrepreneur's guide to customer development
(2010)
The entrepreneur's guide to customer development
a "cheat sheet" to The four steps to the epiphany
by Brant Cooper
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Subjects
Relationship marketing, Customer relationsPeople
Steven G. Blank| Edition | Availability |
|---|---|
1
The Entrepreneur's Guide to Customer Development: A Cheat Sheet to Startup and Enterprise Innovation
2020, Moves the Needle Inc
in English
1735351717 9781735351711
|
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2
Entrepreneur's Guide to Customer Development: A Cheat Sheet to Startup and Enterprise Innovation
2020, Moves the Needle Inc
in English
1735351709 9781735351704
|
zzzz
|
3
The entrepreneur's guide to customer development: a "cheat sheet" to The four steps to the epiphany
2010, B. Cooper and P. Vlaskovitz
in English
0982743602 9780982743607
|
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|
Book Details
Table of Contents
Foreword -- Steven Gary Blank -- 1.
Introduction -- -- 2.
Customer development.
What customer development is ;
What customer development is not ;
Three levels of learning ;
Getting started -- -- 3.
Case study : naive thinking -- -- 4.
Concept definitions.
Early adopters/early evangelists ;
Segmentation ;
Market type ;
"Non-traditional" business model ;
Positioning ;
Product-market fit ;
Minimum viable product (MVP) ;
Lean startup ;
Pivot ;
Getting out of the building -- -- 5.
Case study : multiple pivots -- -- 6.
Know thy business.
To the whiteboard ;
An example ;
Know thyself -- -- 7.
Case study : on customer-centric culture -- -- 8.
8 steps to customer discovery.
Overview ;
Step 1, document C-P-S hypotheses ;
Step 2, Brainstorm business model hypothesis ;
Step 3, Find prospects to talk to ;
Step 4, Reach out to prospects ;
Step 5, Engaging prospects ;
Step 6, Phase gate I, compile, measure, test ;
Step 7, Problem solving fit, MVP ;
Step 8, Phase gate II, compile, measure, test -- -- 9.
Case study : testing towards a scalable business model -- -- 10.
Conclusion.
Summary ;
Resources ;
About the authors.
Edition Notes
Cover title.
Includes bibliographical references.
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- Created June 30, 2019
- 4 revisions
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| March 28, 2025 | Edited by ImportBot | Redacting ocaids |
| December 20, 2023 | Edited by ImportBot | import existing book |
| December 14, 2022 | Edited by MARC Bot | import existing book |
| June 30, 2019 | Created by MARC Bot | Imported from Internet Archive item record |