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Book Details
Table of Contents
Preface.
Page vii |
Chapter 1.
A Maturing Industry
Page 1
Talking My Way Into Design
Page 1
UX Is Still Young
Page 4
Design Is Subjective...Sort of
Page 9
Businesses Don’t Critique
Page 10
Ego and Intuition
Page 11
A Shift Toward Products
Page 12
Digital Experiences Are Real Life
Page 14
Chapter 2.
Great Designers Are Great Communicators
Page 19
Too Many Cooks
Page 19
Everyone Is a Designer!
Page 20
The Interface Is Your Interface
Page 21
There Is No U or X in Team
Page 23
Communication Matters
Page 24
Being Articulate Means Success
Page 26
Becoming a Great Designer
Page 28
Chapter 3.
Understanding Relationships
Page 39
See Their Perspective
Page 40
Identifying Influencers
Page 49
StakeholderValues
Page 52
Stakeholder Stories
Page 55
Build Good Relationships
Page 57
Chapter 4.
Reducing Cognitive Load
Page 61
Remove Distractions
Page 62
Anticipate Reactions
Page 66
Create a Support Network
Page 70
The Dress Rehearsal
Page 74 |
Chapter 5.
Listening Is Understanding
Page 79
Implicit Activities
Page 80 |
Explicit Activities
Page 89 |
Chapter 6.
The Right Frame of Mind
Page 101
Give Up Control
Page 101 |
Check Your Ego at the Door
Page 103
Lead with a YES
Page 106
Be Charming
Page 111
Change Your Vocabulary
Page 117
Make a Transition
Page 119
Further Reading
Page 123
Chapter 7.
The Response: Strategy and Tactics
Page 125
A UX Strategy for Responding
Page 126
Tactics Are Actions
Page 133
Chapter 8.
The Response: Common Messages
Page 145
Business
Page 146
Design
Page 149
Research
Page 151
Limitations
Page 159
Chapter 9.
The Ideal Response: Getting Agreement
Page 165
Getting Agreement
Page 166
Putting It All Together
Page 168
Chapter 10.
Meeting Adjourned: The After-Party
Page 181
The Meeting After the Meeting
Page 182
Follow Up Fast
Page 183
Apply Filters
Page 184
Seek Out Individuals
Page 187
Do Something, Even If It’s Wrong
Page 188
Chapter 11.
Recovering from Disaster
Page 191
How Is This Possible?
Page 192
Making Changes You Disagree With
Page 194
Making Lemonade
Page 197
The Bank Account of Trust
Page 199
When You’re Wrong
Page 201
Painting a Duck
Page 204
Managing Expectations
Page 207
Over, but Never Done
Page 210
Chapter 12.
For Nondesigners
Page 213
The King and the Blind Man
Page 214
Ten Tips for Working with Designer
Page 222
Design Project Checklist
Page 223
A Seat at the Table
Page 226 |
Chapter 13.
Designing for Vision
Page 229
Recognizing Our Power
Page 230
Practicing Creativity
Page 232
Making It Happen
Page 236
Making Stuff Up
Page 241
Taking Your Ideas to the Right People
Page 244
More Than Pixels
Page 246
Index.
Page 249
About the Author.
Page 259
Classifications
The Physical Object
ID Numbers
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- Created September 27, 2018
- 13 revisions
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March 19, 2023 | Edited by ImportBot | import existing book |
January 27, 2022 | Edited by ImportBot | import existing book |
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September 27, 2018 | Created by Justin Threlkeld | Added new book. |