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1
Seminar on Marketing to Children and Young Consumers: Tactics for today and strategies for tomorrow : Nuremberg, Fed. Rep. of Germany, 6th-8th June 1984
1984, Esomar
Paperback
in English
928311096X 9789283110965
|
zzzz
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WorldCat
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2
Seminar on Marketing to Children and Young Consumers: tactics for today and strategies for tomorrow : Nuremberg, Fed. Rep. of Germany, 6th-8th June 1984.
1984, ESOMAR
in English
928311096X 9789283110965
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Birthrate in decline / Arnaldo Aisa and Luisa Pogliana
The transitional years and their marketing implications / Anjala Ahluwalta and Sarah Wilders
The outlook on life of German youth / Manfred Schillinger
Communication towards 15-25 year old youngsters / Marc Gilles
How children use television advertising and how we can learn to communicate more effectively with them / Emer Rodnight and David Williams
Children and stores / Armelle Le Bigot-Macaux
Young people and credit institutes in West Germany / Ulrike Hollmann
Relevance of young people's environmental attitudes to future transportation developments / Gerhard Mattrisch and E.P.W. Minx
The importance of brand preference in adolescence for brand loyalty later on / Astrid Middelmann and Brigitte Melzer
Adolescents and the computer challenge / Yves Rickebusch and Bernard Masoliver
The "ombudsman" for children / Maalfrid Grude Flekkoy.
Edition Notes
Includes bibliographical references.
Spine title: Marketing to children and young consumers, June 1984.
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