Inside city tourism
a European perspective
by John Heeley
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Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who - as a former tourism academic and city marketing professional - is uniquely placed t.
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Inside city tourism: a European perspective
2011, Channel View Publications
electronic resource :
in English
1845411714 9781845411718
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Includes bibliographical references (p. 161-163) and index.
Description based on print version record.
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- Created July 30, 2014
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| December 23, 2022 | Edited by MARC Bot | import existing book |
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| July 30, 2014 | Created by ImportBot | Imported from Internet Archive item record |