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Strategic marketing management: planning, implementation and control
2005, Elsevier/Butterworth-Heinemann
electronic resource :
in English
- 3rd ed.
1423723635 9781423723639
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Book Details
Edition Notes
Previous ed.: 1997.
Includes bibliographical references (p. [813]-851) and index.
Electronic access restricted to subscribers.
Text (HTML/netLibrary eBook) and search engine.
Electronic data. Boulder, Colo. : NetLibrary, 2005.
Mode of access: Intranet.
System requirements for online version: netLibrary eBook Reader (for off-line reading) ; Windows 95/98/NT 4.0 or higher ; Pentium 100, 32 MB RAM, 20MB free disk space ; not available for WebTV, Macintosh, Unix or Linux.
Available for non-commercial, internal use by students, staff, and faculty for academic and research purposes only.
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