An edition of eMarketing eXcellence
(2008)
eMarketing eXcellence
planning and optimizing your digital marketing
3rd ed.
by Dave Chaffey
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Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
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eMarketing eXcellence: planning and optimizing your digital marketing
2008, Butterworth-Heinemann
in English
- 3rd ed.
0750689455 9780750689458
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Book Details
Table of Contents
Ch. 1.
Introduction to e-marketing -- -- Ch. 2.
Remix -- -- Ch. 3.
E-models -- -- Ch. 4.
E-customers -- -- Ch. 5.
E-tools -- -- Ch. 6.
Site design -- -- Ch. 7.
Traffic building -- -- Ch. 8.
E-CRM -- -- Ch. 9.
E-business -- -- Ch. 10.
E-planning.
Edition Notes
Previous ed.: 2005.
Published in association with the Chartered Institute of Marketing.
Includes bibliographical references and index.
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- Created July 29, 2014
- 6 revisions
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| October 12, 2020 | Edited by ImportBot | import existing book |
| August 14, 2020 | Edited by ImportBot | import existing book |
| June 30, 2019 | Edited by MARC Bot | import existing book |
| July 30, 2014 | Edited by ImportBot | import new book |
| July 29, 2014 | Created by ImportBot | Imported from Internet Archive item record |