An edition of Market-driven management
(2012)
Market-driven management
strategic and operational marketing
by Jean-Jacques Lambin
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Subjects
Marketing, Management, Marketing, managementPlaces
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| Edition | Availability |
|---|---|
1
Market-driven management: strategic and operational marketing
2012, Palgrave Macmillan
in English
0230276024 9780230276024
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Book Details
Table of Contents
The marketing concept
The market orientation concept
The impact of globalisation
Emerging values and issues
Customers' needs analysis
The customer purchase behaviour
Measuring customers' response
Needs analysis through market-segmentation
Market attractiveness analysis
Company competitiveness analysis
Market targeting and positioning decisions
Formulating a marketing strategy
New product decisions
Brand management
Distribution channel decisions
The battle of the brands in B2C markets
Pricing decisions
Marketing communication decisions
Advertising offline and online decisions
Measuring marketing performance
The strategic and operational marketing plan.
Edition Notes
Includes index.
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History
- Created March 21, 2012
- 4 revisions
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| December 19, 2023 | Edited by ImportBot | import existing book |
| September 16, 2021 | Edited by ImportBot | import existing book |
| October 17, 2020 | Edited by MARC Bot | import existing book |
| March 21, 2012 | Created by LC Bot | Imported from Library of Congress MARC record |