An edition of The menu (2013)

The menu

Development, strategy, and application

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Last edited by ImportBot
December 19, 2023 | History
An edition of The menu (2013)

The menu

Development, strategy, and application

  • 1 Want to read

The Menu: Development, Strategy, and Application offers an indispensable business resource for creative culinarian and hospitality manager students transitioning into careers. This text bridges understanding and action by avoiding a prescriptive approach in favor of recommendations and examples of best practices that bolster the creative process. Contextual exercises throughout each chapter help today’s student actively transform learning into relevant, career-based skill sets. Following a logical sequence, the text addresses American Culinary Federation competencies such as Beverage Management, Business and Math Skills, Food Preparation, Nutrition, Purchasing and Receiving, and Sanitation.

Publish Date
Publisher
Pearson
Language
English
Pages
312

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Previews available in: English

Edition Availability
Cover of: The menu
The menu: Development, strategy, and application
2013, Pearson
in English

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Book Details


Table of Contents

Chapter One: A Holistic Context for Menu Development
Chapter Two: Where Food and Beverages are Served
Chapter Three: How Customers Buy Your Products
Chapter Four: The Strategic Value of Knowledge
Chapter Five: Positioning Your Menus for Business Success
Chapter Six: Operational Considerations
Chapter Seven: Conceiving Menus that Respond to Your Market
Chapter Eight: Menu Pricing
Chapter Nine: Communicating with Menus
Chapter Ten: Menu Analysis
Index
Glossary
Appendix A: Extract from Food and Drug Administration Guidance for Industry: A Labeling Guide for Restaurants and Other Retail Establishments Selling Away-From-Home Foods

Edition Notes

Published in
NJ

Classifications

Dewey Decimal Class
642
Library of Congress
TX911.3.M45 B37 2013, TX911.3.M45B37 2013

The Physical Object

Pagination
p. cm.
Number of pages
312

ID Numbers

Open Library
OL25078150M
ISBN 10
0135078660
ISBN 13
9780135078662
LCCN
2011038643

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2023 Edited by ImportBot import existing book
December 7, 2022 Edited by ImportBot import existing book
November 18, 2022 Edited by ImportBot import existing book
May 28, 2022 Edited by ImportBot import existing book
October 27, 2011 Created by LC Bot Imported from Library of Congress MARC record