An edition of Inspiring cooperation and celebrating organizations
(2012)
Inspiring cooperation and celebrating organizations
genres, message design, and strategies in public relations
1st ed.
by Peter M. Smudde
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Inspiring cooperation and celebrating organizations: genres, message design, and strategies in public relations
2012, Hampton Press
in English
- 1st ed.
161289058X 9781612890586
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Book Details
Table of Contents
Preface
A foreword about "generic" public relations
Framework : reasons for a generic perspective
News : all the news that's fit to print and broadcast
Summaries : "just the facts, please"
Features : the stories behind the story
Conversations : the genetic core
Showcases : grabbing the mic, taking the stage
Collections : the corporate round-up
Reports : big sticks for corporate image management
Introduction
Discourse competency
Ethics
Power
Strategy
Closing thoughts
Notes
References
Appendix
Author index
Subject index.
Edition Notes
Includes bibliographical references and index.
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History
- Created October 23, 2011
- 5 revisions
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| February 26, 2022 | Edited by ImportBot | import existing book |
| February 26, 2022 | Edited by ImportBot | import existing book |
| September 25, 2020 | Edited by MARC Bot | import existing book |
| July 18, 2019 | Edited by MARC Bot | import existing book |
| October 23, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |