An edition of Strategic management concepts and cases
(2013)
Strategic management concepts and cases
a competitive advantage approach
14th ed.
by Fred R. David
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Case studies, Strategic planning| Edition | Availability |
|---|---|
1
Strategic management concepts and cases: a competitive advantage approach
2013, Pearson/Prentice Hall
in English
- 14th ed.
0132664232 9780132664233
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Book Details
Table of Contents
Overview of strategic management
The nature of strategic management
Mcdonald's Corporation : doing great in a weak economy
Strategy formulation
The business vision and mission
Wal-Mart : doing great in a weak economy
The external assessment
Dunkin' Brands, Inc. : doing great in a weak economy
The internal assessment
Amazon.com, Inc. : doing great in a weak economy : how?
Strategies in action
Volkswagen AG : doing great in a weak economy : how?.
Edition Notes
Previously published under title: Strategic management.
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- Created October 21, 2011
- 7 revisions
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| December 19, 2023 | Edited by ImportBot | import existing book |
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| October 21, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |