Making customer satisfaction happen
a strategy for delighting customers
by Roderick M. McNealy
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Making Customer Satisfaction Happen provides a customer focus for your company's Total Quality process. Drawing on actual case studies of 'world-class' customer satisfaction organizations, Rod McNealy clearly illustrates the power of customer satisfaction as a strategic weapon for any business. Significantly, this book provides both an easily understandable and implementable approach to meeting and exceeding your customers' needs and expectations. Making Customer Satisfaction Happen is targeted at a broad audience of managers in any type of organization - large or small, public or private, operating for profit or non-profit. This is a 'hands-on', action-oriented, instructive guide to achieving customer satisfaction. It offers a proven approach for meeting and exceeding customers' needs and expectations to the point of 'delighting' them.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Making customer satisfaction happen: a strategy for delighting customers
1994, Chapman & Hall
in English
- 1st ed.
0412589206 9780412589201
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Includes bibliographical references and index.
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- Created August 11, 2011
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| February 25, 2022 | Edited by ImportBot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| August 15, 2011 | Edited by ImportBot | import new book |
| August 11, 2011 | Edited by ImportBot | fix bad IA fields |
| August 11, 2011 | Created by ImportBot | Imported from Internet Archive item record |