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Book Details
Table of Contents
The importance of public relations
Public character of the school
Understanding the community
Policies, goals, and strategies
Administering the program
The communication process
Communicating with internal publics
Communicating with external publics
Crisis communication
Communication about school services and special events
Working with the press
Radio, television, exhibits, and presentations
Preparing online communications
Preparing published materials
Conducting special issue campaigns
Communicating school finance issues
Assessment and accountability.
Edition Notes
Bagin's name appears first in 9th ed.
Includes bibliographical references and index.
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The Physical Object
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History
- Created July 29, 2011
- 4 revisions
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November 13, 2020 | Edited by MARC Bot | import existing book |
October 13, 2020 | Edited by ImportBot | import existing book |
August 15, 2020 | Edited by ImportBot | import existing book |
July 29, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |