An edition of The network is your customer
(2010)
The network is your customer
five strategies to thrive in a digital age
by David L. Rogers
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The network is your customer: five strategies to thrive in a digital age
2010, Yale University Press
in English
0300165870 9780300165876
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Book Details
Table of Contents
A new model for customers in the digital age
The customer network revolution
Network science and lessons for business
Five strategies to thrive with customer networks
Access : be faster, be easier, be everywhere, be always on
Engage : become a source of valued content
Customize : make your offering adaptable to your customers' needs
Connect : become a part of your customers' conversations
Collaborate : involve your customers at every stage of your enterprise
Leadership and the customer network-focused organization
Planning and executing a complete customer network strategy
Creating the customer network-focused organization
Self-assessment : how networked is your business?
How to continue the conversation online
Cases and examples by industry.
Edition Notes
Includes bibliographical references and index.
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History
- Created July 29, 2011
- 9 revisions
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| January 14, 2023 | Edited by ImportBot | import existing book |
| January 4, 2023 | Edited by MARC Bot | import existing book |
| December 24, 2022 | Edited by MARC Bot | import existing book |
| October 9, 2020 | Edited by ImportBot | import existing book |
| July 29, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |