An edition of Marketing for dummies
(1997)
Marketing for dummies
by Alexander Hiam
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Table of Contents
Why you need a marketing program
Basic marketing strategy : find a need and fill it
Advanced strategy : define your message
Let's get creative
Marketing communication : writing and design
Marketing research : customers, competitors, and industries
Marketing on the web
Print advertising
Radio and television advertising
Outdoor advertising : billboards, banners, signs, and more
Publicity, premiums, and word of mouth
Special events and trade shows
Pricing and price-based promotions
Developing, naming, and managing your products
Packaging and labeling : dressing products for success
Distribution, retail, and point of purchase
Sales and service essentials
Direct marketing via advertising, telemarketing, and direct mail
(More than) ten ways to save money in marketing
Ten common marketing mistakes
Appendix. Writing a marketing plan.
Edition Notes
Includes index.
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History
- Created July 28, 2011
- 22 revisions
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| March 8, 2023 | Edited by MARC Bot | import existing book |
| February 28, 2023 | Edited by ImportBot | import existing book |
| February 28, 2023 | Edited by ImportBot | import existing book |
| February 28, 2023 | Edited by ImportBot | import existing book |
| July 28, 2011 | Created by ImportBot | Imported from Internet Archive item record |