Competitive identity
the new brand management for nations, cities and regions
by Simon Anholt
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"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket.
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Competitive identity: the new brand management for nations, cities and regions
2007, Palgrave Macmillan
in English
0230500285 9780230500280
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Includes bibliographical references (p. 129) and index.
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- Created July 22, 2011
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| July 22, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |