An edition of Search engine optimization
(2006)
Search engine optimization
an hour a day
by Jennifer Grappone
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A guide to search engine optimization provides techniques for bringing traffic to a Web site.
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Search engine optimization: an hour a day
2006, Sybex, John Wiley [distributor]
in English
0471787531 9780471787532
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Book Details
Table of Contents
Cover
Introduction
Why SEO?
Why an Hour a Day?
How Long Until I See Results?
Who Can Use This Book
What's Inside
This Book's Companion Website
Conventions Used in This Book
Contents
About the Authors
Part I: Foundation
Chapter 1: Clarify Your Goals
What Is SEO?
Do I Need to Perform SEO for My Website?
What Are the Overall Goals of My Business?
What Function Does My Website Serve?
How Is My Website Connecting with the Goals of My Business?
Who Do I Want to Visit My Website?
What Do I Want Visitors to Do on My Website?
Which Pages Do I Most Want My Website Visitors to See?
How Will I Measure the Success of This SEO Campaign?
Chapter 2: Customize Your Approach
It's Your SEO Plan
B2B
B2C
Large Organization
Small Organization
Brick-and-Mortar
Blogger
Nonprofit
Chapter 3: Eternal Truths of SEO
Robots Deliver
Search Results Are Blended
Algorithms Change
Humans Are Smart- Computers Aren't
Text Matters
It's Not Just about Rank
Search Engines Don't Like Tricks
SEO Is Not Brain Surgery
Chapter 4: How the Search Engines Work Right Now
In Pursuit of Right Now
Google Basics
The Best of the Rest: Yahoo!, MSN, AOL, Ask
Organic Ranking Factors
Paid Placement
SEO Trendspotting
Part II: Strategy
Chapter 5: Get Your Team on Board
The Challenge of SEO Team Building
Marketing, Sales, and Public Relations
IT, Webmasters, and Programmers
Graphic Designers
Writers and Editors
Executives and Product Managers
Chapter 6: Your One-Month Prep: Baseline and Keywords
Your SEO Idea Bank
Week 1: Keywords
Week 2: Baseline Assessment
Week 3: Competition
Week 4: Baseline Monthly Report
Part III: Your SEO Plan
Chapter 7: Month One: Kick It into Gear
Week 1: Basic Site Optimization
Week 2: Link Building
Week 3: Set Up Your PPC Account
Week 4: Visibility Check and Monthly Reporting
Chapter 8: Month Two: Establish the Habit
Week 5: Site Structure Improvements
Week 6: Conversion Tracking
Week 7: Research and Development
Week 8: Visibility Check and Monthly Reporting
Chapter 9: Month Three: It's aWay of Life
Week 9: Build Content
Week 10: PPC and ROI
Week 11: What's Your Problem?
Week 12: Visibility Check and Quarterly Reporting
Moving On: Forging Your Own SEO Path
Chapter 10: Extra Credit and Guilt-Free Slacking
The Slacking Spectrum
The Extra Credit Continuum
Day-by-Day Extra Credit Tasks
Appendix A
Glossary.
Edition Notes
Includes index.
Classifications
The Physical Object
ID Numbers
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History
- Created July 9, 2011
- 10 revisions
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| August 9, 2024 | Edited by MARC Bot | import existing book |
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