An edition of Principles of marketing (2001)

Principles of marketing

9th ed.

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Cover of: Principles of marketing by Philip Kotler, Philip Kotler
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Last edited by MARC Bot
November 12, 2023 | History
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An edition of Principles of marketing (2001)

Principles of marketing

9th ed.

by

  • 14 Want to read
  • 2 Currently reading

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Publish Date
Publisher
Prentice Hall
Language
English
Pages
785

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Previews available in: English

Subjects

Marketing
Edition Availability
Cover of: Principles of marketing
Principles of marketing
2001, Prentice Hall
in English - 9th ed.

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Book Details

Table of Contents

Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction
Strategic planning and the marketing process
The marketing environment
Developing marketing opportunities and strategies. Marketing research and information systems
Consumer markets and consumer buyer behavior
Business markets and business buyer behavior
Market segmentation, targeting, and positioning for competitive advantage
Developing the marketing mix. Product and services strategy
New-product development and product life-cycle strategies
Pricing products: pricing considerations and approaches
Pricing products: pricing strategies
Distribution channels and logistics management
Retailing and wholesaling
Integrated marketing communications strategy
Advertising, sales promotion, and public relations
Personal selling and sales management
Direct and online marketing: the new marketing model
Managing marketing. Competitive strategies: attracting, retaining, and growing customers
The global marketplace
Marketing and society: social responsibility and marketing ethics
Appendix 1: Measuring and forecasting demand
Appendix 2: Marketing arithmetic
Appendix 3: Careers in marketing.

Edition Notes

Includes bibliographical references and indexes.

System requirements for accompanying computer disc: Windows 95/98/NT/2000.

Published in
Upper Saddle River, N.J

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .K636 2001

The Physical Object

Pagination
xxxi, 785, [53] p. :
Number of pages
785

Edition Identifiers

Open Library
OL24643596M
ISBN 10
0130263125, 0130283290, 0130883689, 0130883794
ISBN 13
9780130263124, 9780130283290, 9780130883681, 9780130883797
LCCN
00027875
OCLC/WorldCat
43561943

Work Identifiers

Work ID
OL15727166W

Source records

Internet Archive item record
Internet Archive item record
Library of Congress MARC record
Better World Books record
Better World Books record
Internet Archive item record
marc_columbia MARC record

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November 12, 2023 Edited by MARC Bot import existing book
August 24, 2022 Edited by ImportBot import existing book
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August 19, 2020 Edited by ImportBot import existing book
May 7, 2011 Created by ImportBot Imported from Internet Archive item record