An edition of The McGraw-Hill 36-hour course (2011)

The McGraw-Hill 36-hour course

online marketing

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Not in Library

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read


Download Options

Buy this book

Last edited by ImportBot
December 19, 2023 | History
An edition of The McGraw-Hill 36-hour course (2011)

The McGraw-Hill 36-hour course

online marketing

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

This book is a crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging; Social media marketing; Web analytics; Search Engine Optimization (SEO); E-mail marketing; Online Public Relations. Earn a Certificate of Achievement through a free online examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery! - Publisher.

Publish Date
Publisher
McGraw-Hill
Language
English
Pages
272

Buy this book

Previews available in: English

Edition Availability
Cover of: The McGraw-Hill 36-hour course
The McGraw-Hill 36-hour course: online marketing
2011, McGraw-Hill
in English

Add another edition?

Book Details


Table of Contents

Building a web marketing foundation
Planning the web site
Building a web site
Content marketing
Blogging
Social media marketing
Web analytics
Search engine optimization
SEM/online advertising
Email marketing
Online public relations
Managing multi-tasking web marketing.

Edition Notes

Includes index.

Published in
New York
Other Titles
McGraw-Hill thirty-six hour course, Online marketing

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.1265 .T52 2011, HF5415.1265

The Physical Object

Pagination
p. cm.
Number of pages
272

ID Numbers

Open Library
OL24495399M
Internet Archive
mcgrawhillhourco00lorr
ISBN 13
9780071743860
LCCN
2010038169

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2023 Edited by ImportBot import existing book
December 8, 2022 Edited by ImportBot import existing book
December 23, 2021 Edited by ImportBot import existing book
November 13, 2020 Edited by MARC Bot import existing book
December 4, 2010 Created by ImportBot Imported from Library of Congress MARC record