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Winning strategies for the Indian market
2010, Northwestern University Press
in English
0810126958 9780810126954
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Book Details
Table of Contents
The emergence of the Indian consumer
The promise of organized food retail in India
Toward a credit-driven consumer culture: credit cards' influence on the Indian Lifestyle
The challenge of India's mobile telecom market
India's airline industry: fair skies ahead?
India's changing hospitality industry
India's pharmaceutical industry: a shift in strategy
Social entrepreneurship: empowering India's poor
The Tata Nano: innovating from the ground up.
Edition Notes
Includes bibliographical references and index.
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- Created November 29, 2010
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April 28, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
November 29, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |