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The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.
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What Americans really want . . . really: the truth about our hopes, dreams, and fears
2009, Hyperion
in English
1401322816 9781401322816
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Book Details
Table of Contents
Preface: 75 steps
Introduction : do you really know what Americans really think?
I can see clearly now : what Americans really want in their daily lives
Don't stop until you get enough : the five things that matter most
I can't get no satisfaction : the jobs Americans really want
The buck stops here : what we really want from government
God help us : what we really want from religion
Living at the speed of life : the 2020 generation
Hope I die before I get old : what we really want out of retirement
Conclusion : what Americans really need right now
Appendix: The What Americans really want
really survey results.
Edition Notes
Includes bibliographical references (p. [291]-293) and index.
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- Created November 1, 2010
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May 21, 2020 | Edited by CoverBot | Added new cover |
August 12, 2011 | Edited by ImportBot | add ia_box_id to scanned books |
November 1, 2010 | Created by ImportBot | Imported from Internet Archive item record |