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Powerful, provocative, and proven techniques that send your sales figures soaringWant to open doors and win accounts that seemed beyond your reach in the past? What’s Keeping Your Customers Up at Night? shows sales reps and executives how to leverage proven public relations techniques to close more deals, increase repeat business, and prosper in good times and bad. It also provides the keys to deepening relationships, up-selling customers, and keeping sales figures up in uncertain times.Following a foolproof, four-step approach, you’ll learn how to:Uncover the pain using combined PR audit and sales assessment strategies Enhance the pain using PR-type case studies and sales war stories Sell against the pain through pain-based questioning and message point development Heal the wound by empowering the prospect to move forward with you
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Previews available in: English
Subjects
Business, Nonfiction, Customer relations, Public relations, SellingShowing 1 featured edition. View all 1 editions?
Edition | Availability |
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1
What’s Keeping Your Customers up at Night?
2003, McGraw-Hill
eBook
in English
007142606X 9780071426060
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Published in
New York
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- Created July 1, 2010
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September 17, 2023 | Edited by ImportBot | import existing book |
July 28, 2014 | Edited by ImportBot | import new book |
April 6, 2014 | Edited by ImportBot | Added IA ID. |
July 1, 2010 | Edited by ImportBot | Added new cover |
July 1, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record. |