An edition of Reinventing Interactive and Direct Marketing
(2009)
Reinventing Interactive and Direct Marketing
by Stan Rapp
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This is the definitive guide from an all-star team of digital direct marketers. Global direct marketing icon Stan Rapp, the coauthor of the global besteller "MaxiMarketing", teams up with the expert professionals at the Direct Marketing Association (DMA), the world's leading direct-marketing trade association, to answer the need among marketing professionals for a guide to creating a winning digital direct marketing plan. This book is an incomparable collection of 14 essays covering the full gamut of key digital direct marketing topics
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Business, Nonfiction| Edition | Availability |
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1
Reinventing Interactive and Direct Marketing
2009, McGraw-Hill
eBook
in English
0071703381 9780071703383
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- Created June 30, 2010
- 3 revisions
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| April 27, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
| June 30, 2010 | Edited by ImportBot | Added new cover |
| June 30, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |