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In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business--ensuring consistent authenticity, substance, and voice throughout the business--any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
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Previews available in: English
Subjects
Business, Management, Nonfiction, Employee motivation, Employees, recruitingShowing 1 featured edition. View all 1 editions?
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- Created June 30, 2010
- 6 revisions
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August 21, 2020 | Edited by ImportBot | import existing book |
August 20, 2020 | Edited by ImportBot | import existing book |
August 20, 2020 | Edited by ImportBot | import existing book |
April 6, 2014 | Edited by ImportBot | Added IA ID. |
June 30, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |