MARC Record from marc_overdrive

LEADER: 02223nam 2200301Ka 4500
008 000000s2008 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780787985233 (electronic bk. : Adobe Digital Editions)
020 $a9780470419557 (electronic bk. : Adobe Digital Editions)
020 $a9780470367957 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aSartain, Libby $q(Libby Sartain).
245 10 $aBrand From the Inside$h[electronic resource].
260 $aNew York :$bJohn Wiley & Sons, Ltd.,$c2008.
500 $aTitle from eBook information screen.
520 $aIn Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business--ensuring consistent authenticity, substance, and voice throughout the business--any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
533 $aElectronic reproduction.$bNew York :$cJohn Wiley & Sons, Ltd.,$d2008.$nRequires Adobe Digital Editions (file size: 1163 KB) or Adobe Digital Editions (file size: 692 KB) or Mobipocket Reader (file size: 874 KB).
538 $aRequires Adobe Digital Editions (file size: 1163 KB) or Adobe Digital Editions (file size: 692 KB) or Mobipocket Reader (file size: 874 KB).
653 #0 $aBusiness
653 #0 $aManagement
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780787981891
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={47082686-0C34-4884-A921-2D13B42E495A}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=47082686-0C34-4884-A921-2D13B42E495A$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0128-1/{47082686-0C34-4884-A921-2D13B42E495A}Img100.jpg