Conversations with Marketing Masters

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Last edited by ImportBot
March 28, 2025 | History

Conversations with Marketing Masters

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great -- and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Publish Date
Language
English

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Edition Availability
Cover of: Conversations with Marketing Masters
Conversations with Marketing Masters
2009, John Wiley & Sons, Ltd.
eBook in English

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Book Details


Edition Notes

Published in
New York

Classifications

Library of Congress
HF5415.M374 2007

The Physical Object

Format
eBook

Edition Identifiers

Open Library
OL24302897M
ISBN 13
9780470065648, 9780470687505, 9780470687499
OverDrive
96B87C2D-DCB8-4F85-8C05-15CEB5D51D72

Work Identifiers

Work ID
OL15171205W

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 28, 2025 Edited by ImportBot Redacting ocaids
September 16, 2021 Edited by ImportBot import existing book
August 21, 2020 Edited by ImportBot import existing book
August 20, 2020 Edited by ImportBot import existing book
June 30, 2010 Created by ImportBot Imported from marc_overdrive MARC record