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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great -- and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
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Subjects
Business, Nonfiction, Marketing, managementEdition | Availability |
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Conversations with Marketing Masters
2009, John Wiley & Sons, Ltd.
eBook
in English
0470065648 9780470065648
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- Created June 30, 2010
- 9 revisions
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March 28, 2025 | Edited by ImportBot | Redacting ocaids |
September 16, 2021 | Edited by ImportBot | import existing book |
August 21, 2020 | Edited by ImportBot | import existing book |
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June 30, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |