Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social bookmarking, social networking and SEO. The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.