An edition of Public relations strategy
(2001)
Public Relations Strategy
by Sandra Oliver
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This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
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Previews available in: English
Subjects
Business, Management, Nonfiction, Public relations, Strategic planning| Edition | Availability |
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1
Public Relations Strategy
2010, Kogan Page Publishers
Electronic resource
in English
0749458658 9780749458652
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2
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4
Public Relations Strategy
2007, Kogan Page Publishers
Electronic resource
in English
0749451300 9780749451301
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5
Public relations strategy: a managerial approach
2007, Kogan Page
in English
- 2nd ed.
0749448652 9780749448653
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6
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7
Public Relations Strategy
December 15, 2001, Kogan Page
Paperback
in English
- 1st edition
0749435410 9780749435417
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- Created June 18, 2010
- 6 revisions
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| March 28, 2025 | Edited by ImportBot | Redacting ocaids |
| July 29, 2014 | Edited by ImportBot | import new book |
| April 6, 2014 | Edited by ImportBot | Added IA ID. |
| July 31, 2012 | Edited by VacuumBot | Updated format 'electronic resource' to 'Electronic resource' |
| June 18, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |