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"If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on: Spiders--not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems The eight search systems you really need to impress and how to get your pages into them Keywords and how to choose them strategically and use them often Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to: Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system, Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more Bulk up your site with content--original or recycled Use specialized search systems to attract valuable, highly targeted traffic Use link popularity to boost your position and your PageRank Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.
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Previews available in: English
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Search Engine Optimization For Dummies®
2009, John Wiley & Sons, Ltd.
Electronic resource
in English
0470392762 9780470392768
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3
Search Engine Optimization For Dummies (For Dummies (Computer/Tech))
May 27, 2008, For Dummies
Paperback
in English
- 3 edition
0470262702 9780470262702
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4
Search engine optimization for dummies
2006, Wiley Pub.
in English
- 2nd ed.
0471979988 9780471979982
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5
Search Engine Optimization For Dummies
May 8, 2006, For Dummies
Paperback
in English
- 2 edition
0471979988 9780471979982
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6
Search Engine Optimization For Dummies®
2006, John Wiley & Sons, Ltd.
Electronic resource
in English
0470050977 9780470050972
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7
Search Engine Optimization For Dummies
2004, John Wiley & Sons, Ltd.
Electronic resource
in English
0764573012 9780764573019
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8 |
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- Created June 18, 2010
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October 17, 2022 | Edited by ImportBot | import existing book |
July 29, 2012 | Edited by VacuumBot | Updated format 'electronic resource' to 'Electronic resource' |
June 19, 2010 | Edited by ImportBot | Added new cover |
June 18, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |