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A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends. Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.The EPUB format of this title may not be compatible for use on all handheld devices.
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Previews available in: English
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Edition | Availability |
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1
The new rules of marketing & PR: how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
2010, John Wiley & Sons
- 2nd ed.
0470547812 9780470547816
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2
The New Rules of Marketing and PR
2009, John Wiley & Sons, Ltd.
Electronic resource
in English
0470606630 9780470606636
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- Created June 17, 2010
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October 17, 2022 | Edited by ImportBot | import existing book |
October 17, 2022 | Edited by ImportBot | import existing book |
October 17, 2022 | Edited by ImportBot | import existing book |
April 6, 2014 | Edited by ImportBot | Added IA ID. |
June 17, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |