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Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.
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Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Questionniare Design
2008, Kogan Page Publishers
Electronic resource
in English
0749454997 9780749454999
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2
Questionnaire design: how to plan, structure and write survey material for effective market research
2008, Kogan Page
in English
- 2nd ed.
0749450282 9780749450281
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Libraries near you:
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- Created June 17, 2010
- 4 revisions
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January 30, 2024 | Edited by ImportBot | import existing book |
July 29, 2012 | Edited by VacuumBot | Updated format 'electronic resource' to 'Electronic resource' |
June 19, 2010 | Edited by ImportBot | Added new cover |
June 17, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |