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The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today's Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday's news.Rather than attempt to turn back the clockand reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding withbold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality,and exclusion.International corporate communications guru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscape and analyzes the increasingly central rolecorporate communications plays in virtually every organizational function...
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1
Digital strategies for powerful corporate communications
2010, McGraw-Hill
in English
0071606025 9780071606028
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2
Digital strategies for powerful corporate communications
2009, McGraw-Hill
in English
0071606025 9780071606028
|
zzzz
Libraries near you:
WorldCat
|
3
Digital Strategies for Powerful Corporate Communications
2009, McGraw-Hill
Electronic resource
in English
0071606033 9780071606035
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- Created June 17, 2010
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September 29, 2021 | Edited by ImportBot | import existing book |
July 29, 2012 | Edited by VacuumBot | Updated format 'electronic resource' to 'Electronic resource' |
April 26, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
June 19, 2010 | Edited by ImportBot | Added new cover |
June 17, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |