This indispensible guide from a book-publicity insider offers everything authors need to know to assist their publishers in publicizing, marketing, and promoting their books. From working alongside professional publicists on campaigns and marketing plans to innovative ways authors can generate their own publicity, Publicize Your Book provides essential information for the first time author or the seasoned professional including:€ Effective networking€ Defining your target readership€ Developing a press kit€ Creating pitches for talk shows€ Getting newspaper and magazine coverage€ Marketing on the Internet and in other outlets€ Preparing for interviews and touring€ Setting up bookstore appearances and signings€ Hiring an independent publicist