A widespread implicit belief in both Europe and East Asia is that the 'other' region is homogeneous.
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This collection of articles analyses the business environment in East Asia with reference to trade and FDI flows within the region and between East Asia and Europe. Focusing on the two-way flow of management ideas, investment and technology, this study highlights the way in which both sides can benefit. Neither Europe or East Asia behave as homogenous entities, but within each, important cultural and economic differences affect the success and failure of business ventures.
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Edition | Availability |
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1
Business Relationships with East Asia
2003, Taylor & Francis Group Plc
Electronic resource
in English
020320185X 9780203201855
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2
Business Relationships with East Asia: The European Experience (Routledge Advances in Asiapacific Business, Vol 4)
June 23, 1997, Routledge
in English
0415137055 9780415137058
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3
Business relationships with East Asia: the European experience
1997, Routledge
in English
0415137055 9780415137058
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- Created June 17, 2010
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July 29, 2012 | Edited by VacuumBot | Updated format 'electronic resource' to 'Electronic resource' |
June 19, 2010 | Edited by ImportBot | Added new cover |
June 17, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |